Noren

Introducing

Noren Selected

暖帘甄选

A curated alliance of the world's finest extra virgin olive oils,
brought to China's premium market by Norenfoods —
Flos Olei 2025 Importer of the Year.

Recognition
Flos Olei 2025 Importer of the Year
China Channels
20+ Premium Retail Partners
Certified Producers
433 GACC-Registered Olive Oil Brands
Market Data
$132M China EVOO Import (2025)
Who We Are

China's most
trusted olive oil importer

Norenfoods is a Shanghai-based premium olive oil importer with deep expertise in the Chinese market and a hands-on approach to every producer relationship we build.

2025
Flos Olei Importer of the Year
20+
Premium retail channels in China
$132M
China EVOO import market (2025)

We built OlioSource — the world's most comprehensive database of GACC-registered olive oil producers, cross-referenced with Flos Olei, NYIOOC and Gambero Rosso award data.

We know the Chinese market from the inside. We know which products move, which stories resonate, and how to build lasting brand equity in a market that rewards authenticity.

Our Products Are Available At

OLE
city'super
BHG Market Place
Gran Vida · Hisense Plaza

Beijing · Shanghai · Tianjin · Hangzhou · Qingdao · Nanjing · Guangzhou · Shenzhen

The Alliance

What is
Noren Selected?

Noren Selected is a curated collective of the world's finest extra virgin olive oils — handpicked by Norenfoods to enter China together, with full market support at every step.

01
Curated Entry
Every member passes our rigorous selection standard — combining international award records, GACC compliance, and production quality. Not all producers qualify. That exclusivity is the point.
02
China Localization
Via our BrandBank service, selected producers receive a complete Chinese market identity — brand naming, website, label compliance, social media presence — so Chinese buyers find you immediately credible.
03
Market Access
Members gain access to Norenfoods' existing premium retail network, joint exhibition opportunities at SIAL China and FHC Shanghai, and a dedicated channel via our curated shelf program.
Selection Criteria

What it takes
to join the alliance

We set the bar high — because the Noren Selected mark must mean something to every Chinese buyer who sees it.

I
International Award Recognition
Verified recognition in Flos Olei, NYIOOC World Olive Oil Competition, or Gambero Rosso. We weight consistency across multiple years and categories. One-time wins count; multi-year excellence counts more.
II
GACC Registration
Valid registration with China's General Administration of Customs (GACC) as an overseas food manufacturer — or actively in the registration process. Not registered yet? We can guide you through the process.
III
China Market Readiness
Completion of BrandBank localization — Chinese brand identity, compliant labeling, and a credible digital presence for Chinese buyers. This is what transforms great oil into a great Chinese brand.
IV
Partnership Alignment
Willingness to work with Norenfoods as your dedicated China market partner. We provide end-to-end services — from import compliance and localization to channel placement and brand building — so you can focus on making great oil.
Member Benefits

What members
receive

Membership is not passive. We actively invest in every Noren Selected producer's China story.

Noren Selected Certification
Your brand carries the Noren Selected mark — a signal of quality recognized by Chinese premium buyers, supermarket buyers, and food service professionals.
OlioSource Profile
A verified, bilingual supplier profile on OlioSource — the platform used by Chinese importers and buyers to discover and evaluate international EVOO producers.
Premium Retail Access
Introduction to Norenfoods' network of 20+ premium retail partners across Shanghai and key Chinese cities. Channel agreements to be discussed individually based on product fit.
China Localization (BrandBank)
Full Chinese brand identity package — Chinese name, website, GB 7718-compliant label design, and a Xiaohongshu (RED) presence built specifically for Chinese consumers.
Joint Exhibition
Representation at SIAL China (May, Shanghai) and FHC Shanghai (November) under the Noren Selected collective banner — shared costs, maximum visibility.
Market Intelligence
Access to Norenfoods' proprietary China market data — import volumes by province, price benchmarks, buyer behavior insights — updated quarterly.
On The Ground

Norenfoods in action

From international trade shows to premium retail floors across China — this is where the work happens.

Norenfoods at SOL²EXPO
Premium shelf at city'super
Italian Food Week display
Chef masterclass event
Award-winning EVOO products
Apply for Membership

Ready to enter
China's finest tables?

We are currently accepting applications from a select group of producers for the inaugural Noren Selected cohort. If your oil belongs among the world's best — and you're ready to prove it in China's most discerning market — we want to hear from you.

Express Interest info@norenfoods.com